Global Buyers Discover New Opportunities At Ideal Homex

25-28 MARCH 2021

15th International Housewares Sourcing Fair

Tüyap Fair & Congress Center / Istanbul


Global Buyers Discover New Opportunities At Ideal Homex

The Turkish housewares and kitchenware Industry is preparing to showcase its latest designs at the colourful world of Ideal Homex, taking place from March 21 to 24, 2019 at the Tüyap Beylikdüzü Fair and Convention Centre, Istanbul.

The Turkish housewares industry, which has increased its export by 82 percent in the last decade, is an important driver of the Turkish economy and demonstrates the stability and success of its overseas trade. In the first seven months of 2018 alone, the industry increased its exports a total of $ 2.6 billion.

In March 2019, the industry will meet for the 14th time at Ideal Homex International, organized by Tarsus Turkey / Life Media. The Fair, showcasing new designs and the latest products from 150 exhibitors, will play host to more than 10,000 professional buyers. Representatives from leading retailers such as Asda / WalMart, Al Yaqout Group, Globalbox.World, George East Housewares and Gibson Overseas will attend the Fair, travelling from Turkey, Russia and South Africa, Europe, the Balkans, the Commonwealth of Independent States, South America and the Middle East.

The Fair offers domestic manufacturers a unique opportunity to showcase their 2019 collections and creates new export channels in overseas markets due to the high number of overseas buyers it attracts. Buying groups from large national and international chains, leading retailers, online retailers, designers and distributors will attend Ideal Homex 2019 to take advantage of the new business opportunities it offers.

We are opening new markets and creating exciting new export opportunities for the industry.

The General Manger of Tarsus Turkey, Zekeriya Aytemur said promotional activities at Ideal Homex International 2019 will focus on opening new export channels for the industry. He added that “At Ideal Homex we aim to offer our participants trade opportunities that exceed their expectations. To support this we carry out intense PR and marketing activities, especially overseas. We have already managed to attract the most important industry buyers from abroad.

The Turkish housewares and kitchenware industry, which has shown stable export performance in the last 10 years, will ramp up its foreign trade success story at the Fair.”

To learn more about the 14th Ideal Homex Fair or if you are interested in participating, please visit