Record visitor number are expected at the Fair this March!

25-28 MARCH 2021

15th International Housewares Sourcing Fair

Tüyap Fair & Congress Center / Istanbul


Record visitor number are expected at the Fair this March!

Aytemur; “Local exporters have made themselves more competitive globally, and combined with the fluctuating exchange rates, it has made our events even more attractive for overseas buyers.”

The Turkish Home and kitchenware industry has generated over $10 billion worth of trade in 2018. The sector will meet again to generate even more exciting new export opportunities at the 14th International Ideal Homex Home & Kitchenwares Fair.

The General Manager of Tarsus Turkey Zekeriya Aytemur, commented that Ideal Homex continues to execute highly effective international advertising & promotional campaigns which open up new target markets for participants, particularly for domestic exhibitors. The Fair will take place from the 21st – 24th of March at the Tüyap Fair & Congress Center, Istanbul. He said: “International visitor numbers increased at our events in 2018, eve taking into consideration fluctuating economic conditions” he also stressed that they continue to attract big buyers to their fairs. Aytemur continued; “Last September at Zuchex we set an all time record for both national and international visitors, something not matched in the last 29 years. Even if we just take into consideration online registration numbers, we’re seeing a similar pattern for Ideal Homex.”

The Home and Kitchenware sector is one of the leading industries in the Turkish economy and continues to demonstrate excellent overseas trading figures. The industry will meet for the 14th time at International Ideal Homex, organized by Tarsus Turkey. The fair will host national and international chain store buyers, buying groups, independent retailers, online retailers, designers and distributors from more than 100 countries. Ideal Homex will attract international visitors from Europe, the Balkans, CIS countries, Russia, South Africa, South America and the Middle East, as well as thousands of domestic visitors. Local manufacturers at Ideal Homex will take advantage of the show to open up new markets and create new exporting opportunities, as well as showcasing their latest collections.

All the home and kitchenware you could ever need; under one roof!

Ideal Homex islets itself apart with the wide range of products that are showcased by over 150 exhibitors, including leading industry manufacturers and global brands. Visitors to the fair will see thousands of products ranging from glass to porcelain, ceramics, metal kitchenware, plastic household items, garden accessories, decorative home and kitchenware, to electrical home appliances. Tarsus Turkey Deputy General Manager Ebru Causey commented that plastic household items have a market share of $1,5 billion and will be featured at the fair this year. She said “The Turkish home and kitchenware sector has had a foreign trade surplus for last 10 years. Fairs play an important role in the industry’s export success. In this respect, the 14th International Ideal Homex will provide an ideal trade platform for both exhibitors and buyers looking to form new business partnerships”.

Please visit for more information about the 14th International Ideal Homex and how to take part.