2026, TÜYAP FAIR AND CONGRESS CENTER, ISTANBUL

TURKISH MANUFACTURERS SHOWCASED THEIR BEST-SELLERS VIA LIVE STREAMS

TURKISH MANUFACTURERS SHOWCASED THEIR BEST-SELLERS VIA LIVE STREAMS

HOST Istanbul allowed buyers across the world insights on top housewares by broadcasting directly to their homes via a series of live streams. Throughout last week, companies such as Bambum, Renga, Herevin, By Art, Perilla, Happy Spring, Sun Plast and Omak showcased their best-sellers to HOST Istanbul buyers.

The live streams were followed by thousands of top buyers during the week, they created the opportunity to do business and enabled the industry to stay in touch. As one of the worldwide promotions carried out by HOST Istanbul, live streams have put Turkish manufacturers in front of top buyers. Exhibiting companies that took part gained more than 6,000 followers on social media. The live streams were also widely featured in the local press. Thanks to the innovative approach, both buyers and manufacturers took the opportunity to connect via digital platforms. The live streams received very positive feedback from the industry as a whole.

"It was very nice to watch HOST Istanbul exhibitors from social media. This innovative approach enabled us to see the new housewares and get detailed information about the products"

Owner - Recodiv Plus

Exhibitors welcomed buyers accross the world to their showrooms and gave detailed presentations to help buyers gain clear insights on their best-sellers. A virtual visit to the top manufacturers' showrooms enabled buyers to discover housewares easily and answer their all-important sourcing needs. HOST Istanbul live streams let manufactures promote their products and gave the opportunity to buyers to get first-hand information instantly, and carry out one-to-one conversations via digital platforms.

Follow HOST Istanbul on Instagram! Take the opportunity to see the latest products by Turkish manufacturers and get detailed information to answer your sourcing needs!

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